One of the fastest growing trends for business today is the increasing number of strategic alliances. Alliances range in scope from an informal business relationship based on a simple contract to a joint venture agreement in which for legal and tax purposes either a corporation or partnership is set up to manage the alliance. For small businesses, strategic alliances are a way to work together with others towards a common goal while not losing their individuality. Alliances are a way of reaping the rewards of team effort — and the gains from forming strategic alliances appear to be substantial.
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Cambridge Strategy Group marketing strategy business plan executive summary. Cambridge Strategy Group provides targeted marketing and management services to small businesses. A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations.A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship.
Typically, two companies form a strategic alliance . Discover how to assess prospective partners and find the strategic alliance that best suits your business needs. Contact us Careers Français; Financing. Business loans. Small Business Loan Business plan template Careers Business loan calculator.
Create Your Financial Future. Set realistic financial goals and put them into action with the help of a CERTIFIED FINANCIAL PLANNER™ professional who is a member of the Financial Planning Association. Regardless of the industry or type of business, strategic alliances are the best way for a company to compete and succeed in today’s networked economy.
But building a strategic alliance and making it work are not easy. Partnering well is a key core competence, and it is one that needs to be.