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Shannon was an American mathematician whereas Weaver was a scientist. Concepts in Shannon Weaver Model Sender Information source — Sender is the person who makes the message, chooses the channel and sends the message.
Encoder Transmitter —Encoder is the sender who uses machine, which converts message into signals or binary data. It might also directly refer to the machine. Channel —Channel is the medium used to send message. Decoder Receiver — Decoder is the machine used to convert signals or binary data into message or the receiver who translates the message from signals.
Receiver Destination —Receiver is the person who gets the message or the place where the message must reach.
The receiver provides feedback according to the message. Noise —Noise is the physical disturbances like environment, people, etc.
Explanation of Shannon Weaver Model The sender encodes the message and sends it to the receiver through a technological channel like telephone and telegraph.
The sender converts the message into codes understandable to the machine. The message is sent in codes through a medium. The receiver has to decode the message before understanding it and interpreting it. The receptor machine can also act as a decoder in some cases. The channel can have noise and the receiver might not have the capacity to decode which might cause problems in communication process.
Similarly, air is the channel here, the noise present in his environment that disturbs them is the noise whereas his response is the feedback. There were only 5 components when the model was made. Noise was added later.
As Shannon was an engineer, this model was first made to improve technical communication, mainly for telephonic communication. It was made to to maximize telephone capacity with minimum noise.
Later, Weaver applied it for all kind of communications to develop effective communication and the model became famous as Shannon Weaver model.
Example of Shannon Weaver Model A businessman sends a message via phone text to his worker about a meeting happening about their brand promotion. The worker does not receive the full message because of noise.
It goes like this:In Shannon and Weaver at Bell Labs published their first paper on what has been called "information theory" and "communication theory," but I would prefer to call "transmission theory." as well as Shannon's work.
But cybernetics mostly suffered benign neglect by information science departments. But as I sat in Lindisfarne working. Culver Academies is a coeducational boarding high school and summer camp in Northern Indiana with a focus on leadership and whole person education.
I will apply Shannon-weaver model on Dessange Bahrain face book page which is my chosen case study; it is a salon, spa and health club only for ladies. The information source is the owner of Dessange Bahrain and their goal is to advertise for the spa online so it can target more consumers.
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Obituaries for the last 7 days on Your Life Moments. It’s the title of an incomprehensible book by Norbert Weiner, mainly.
Claude Shannon, the Bell Labs inventor of information theory, encouraged Weiner to use the word “cybernetics” because “No one knows what it means, Norbert, which will always put you at an advantage in an argument.” A transrealist author really does need to model.